How well was his progressive idea about typography received at that time? In 2000, Weingart published a substantial monologue simply titled My way to typography, a remarkable object of design in itself. He is also deemed the pioneer of ‘New Wave’ or Swiss Punk typography. As the successor to Emil Ruder at the world-famous Schule fur Gestaltung in Basel, he enhanced the rigor of Swiss Typography with experimental verve and creativity; he also put his innovative ideas to work for Typografische Monatsblatter. You can learn a lot just by looking at the book. When he was an apprentice at a letterpress workshop, he was pondering about why the brass rules that were used to print tabular matter always had to be straight and at 90-degree angles to each other. ‘That’s my schizophrenic personality,’ says Weingart. Weingart’s work is characterized by his painterly application of graphical and typographical elements. by Stuart Bailey. Weingart was born in the midst of the World War II in Germany. At this point, our dear Mr Weingart barges in, hurriedly corrects my one-sided viewpoint of Swiss typography: ‘not only one conception of typography exists in Switzerland’. There are 10,039 design works online. shipping: + $7.06 shipping . Weingart simply knows when he has to put his ego aside and emphasize on solving particular design problems. His work breaks out of the rigidity of prevailing conceptions of swiss typography while giving us a fresh look to the endless possibilities it holds. Free shipping . What more can you ask for in a career? His design education focused on typesetting and the process of […] I would like to extend my personal thanks to Mr Weingart here. Weingart’s typographic experimentations spanned across three different eras of typesetting technology: letterpress, phototypesetting and the computer. Largely self-taught as a designer, since 1968 he has been a tutor at the Schule für Gestaltung Basel, Switzerland, where he concentrates on experimental typography. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Wolfgang Weingart: Typography in Context. What exactly is ‘Swiss typography’? It was at this time that Weingart took a great interest in making things with his hands. Countless designers have been inspired by his teaching at the Basle School of Design and by his lectures. It wasn’t until the early eighties, when his American students like April Greiman and Dan Friedman brought back to the US a wealth of typographic arsenals from Basel and co-opted it into the mainstream of graphic design. The value of living has changed. ‘What’s the use of being legible, when nothing inspires you to take notice of it?’ How true. Some of his personal work is almost akin to landscape paintings, only that his paintbrush is replaced by type, rules and screens. Within the framework of a research project on Wolfgang Weingart, from the beginning of 2012 to the end of 2013 investigations and Full text and full Q&A session transcript in PDF format. Your recently viewed items and featured recommendations, Select the department you want to search in. From April Greiman’s ‘hybrid imagery’ to David Carson’s deconstructive page layouts, anarchy reigned supreme in the nineties. A descriptive framework for Chinese–English bilingual typography. The emotionally-charged lines, the potent, image-like qualities of his type, the almost cinematic impact of his layouts, all speak of his great passion of creating with graphical forms. He compares the computer to a digital watch: a traditional watch shows a ‘landscape’, it tells a story; a digital watch only shows a particular moment. When he was a young boy, he once completely disassembled his bicycle and put it back together again. ‘They were doing it as a style and it was never my idea to create fashion’, denotes Weingart. Weingart was a swiss punk graphic designer and lecturer that is regarded as the father of New Wave typography. According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. Wolfgang Weingart (b. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Licensing. It was he who fathered what was subsequently dubbed ‘Swiss Punk’, ‘New Wave’ or whatever you care to call it – perhaps even post-modernism. The simplicity of his choice of typefaces speaks of his fondness of simple tools. Rivivere uno dei pionieri della grafica è un must per chi vuole capire uno dei tanti mestieri che un grafico ne fa responsabile. Every page is a study in type and form. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Not satisfied with the rather limited range of sizes that metal type offered, Weingart began to explore the possibilities of the repro camera. His visit was certainly one of the main highlights of my days at design school. Weingart was considered to be one of the first to disregard the International Style along with Odermatt and Tissi and once stated that his starting point was the mordernist Swiss typography and he just had to blow it apart to create his unique work. Affiches, photographies, graphisme... un dos carré imposant mais qui ne triche pas. Why? Countless designers have been inspired by his teaching at the Basle School of Design and by his His name is Wolfgang Weingart. Weingart spent his childhood in Germany, moving briefly to Lisbon in 1954 with his family.… is Wolfgang Weingart. Whereas ‘traditional’ Swiss typography mainly focused on the syntactic function, Weingart was interested in how far the graphic qualities of typography can be pushed and still retain its meaning. There was a problem loading your book clubs. Reviewed in the United Kingdom on February 27, 2015. “Typography in a New Context” In the late 1960s Weingart started experimenting with unconventional methods of setting text type, which took aim at “the established rules of modern Swiss typography.” (Weingart Typografie) Find all the books, read about the author, and more. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. They believed that typography should be unobtrusive and transparent, in order to clearly communicate its textual content. Flipping through the book is almost a voyeuristic experience – it is almost as if you were looking through one’s personal sketchbook or diary. Weingart was born in the midst of the World War II in Germany. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Hong Kong. You're listening to a sample of the Audible audio edition. ‘Sometimes I wish I was living in the nineteenth century,’ writes Weingart in one of the pages. Une ballade que tient un chemin de fer de qualité. In a class he had with Armin Hoffmann, the students were asked to work on a line composition using ruling pens. ‘Typograficzny pejzaz Wolfganga Weingarta’ (‘Wolfgang Weingart’s typographic landscape’) in 2+3D, i–2003, Nr 6, pp.18–23 (in Polish). Working alongside Emil Ruder’s class at Basel, Weingart was able to continue pursuing his letter ‘M’ series of typographic studies that he had begun when he was working part time at a typesetting firm. Wolfgang Weingart was a german typographer who greatly influenced the swiss typography with his experimentation propagating the ʻnew waveʼ. Since 1972, Weingart has lectured widely on his teaching methods in Europe, the US, Canada and Mexico. Weingart's Dictionary and Manual of Fireworks, Hardcover by Weingart, George,... $102.34. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. I … His typographic experiments were strongly grounded, and were based on an intimate understanding of the semantic, syntactic and pragmatic functions of typography. In over 500 pages with over 400 illustrations, Weingart recounts his early life as a designer, as well as the years of training and development that he went through to get to the point that he is today. The education in our school is not the best any more. The computer and electronic tools in general are destroying our natural needs.’ The natural needs, perhaps, is our need to create, to express. Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers (NIGGLI EDITIONS) (German and English Edition), The Visual History of Type: A visual survey of 320 typefaces, The New Typography (Weimar and Now: German Cultural Criticism (Paperback)), Type. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. This book is perhaps a token for his passion about teaching. He instilled creativity and a desire for experimentation into the ossified Swiss... read more Author (s): Wolfgang Weingart 22,5 x 27,5 cm, 8 ¾ x 10 ¾ in Wolfgang Weingart is regarded as the "enfant terrible" of modern Swiss typography. Wolfgang Weingart, born in 1941, in the Salem Valley, Germany, is known to be a typographer, graphic designer, and theacher. A Page for Graphic Designers: Wolfgang Weingart; AIGA Boston: Weingart Lecture and Typography Workshop; MK Graphic Design: My Typography Instruction at the Basle School of Design/Switzerland 1968 to 1985; Typotheque: Wolfgang Weingart - Typography, book review by Stuart Bailey His name is Wolfgang Weingart. He is certainly known for his departure from traditional Swiss typography, having once said, “I took Swiss Typography as my starting point, but then I … 520 pages de typographie dans tous ses états. Wolfgang Weingart (b. Please try your request again later. Weingart's work is a benchmark in design and typography. Wolfgang Weingart Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. He then decided to further his studies at the Basel School of Design in Switzerland, the cradle of classical Swiss typography. Wolfgang Weingart Wolfgang Weingart (born 1941) is an internationally known graphic designer and typographer. It is surprising that he was probably also the first person to introduce the Macintosh computer into the type shop in Switzerland. There was an error retrieving your Wish Lists. ‘For me, typography is a triangular relationship between design idea, typographic elements, and printing technique,’ writes Weingart. Swiss typography became synonymous with corporate design for multinationals, and subsequently referred to as the ‘international typographic style’. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a … Wolfgang Weingart: Typography. He then decided to further I miss many things that I grew up with during and after the war that can never be found any more.’ These provocative statements are sprinkled throughout the book, intended as foods for thought for students to contemplate what it is that they are doing. He is not only recognized for his skills as a graphic designer, but as an instructor. To call what he did and still does as ‘deconstructive’ would be too simplistic a comment. There is no doubt that Weingart bent the rule of classical Swiss typography – both literally and figuratively. 1941) Wolfgang Weingart is a graphic designer and typographer. There's a problem loading this menu right now. Stuart Bailey looks at the contradictions in Weingart's book and his design work in context. Please try again. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Something went wrong. keith [at] keithtam.net, Room B1041, 3 King Ling Road This shopping feature will continue to load items when the Enter key is pressed. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Figures such as Armin Hoffmann and Emil Ruder were the major proponents of Swiss typography, who were teachers at the Basel School of Design at the time. Yet, despite how readily he accepted and pushed the boundaries of the letterpress and phototypesetting processes, he is rather unenthusiastic about the computer technology. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Reviewed in the United States on September 28, 2014, Reviewed in the United States on July 19, 2020. That’s why Weingart’s students do not design on the computer – they are asked to first work out their ideas by hand. There are 5,933 graphic design works online. For this, we began by choosing a designer from a long list, and diving … Typography: My Way to Typography (English and German Edition). Our second Communication Studio project is called Connecting History. Instead of drawing the lines as he was told, he went over to the type shop and made a contraption that he could use to print lines. Please try again. It was he who ignited the spark of ‘typographic anarchy’ that exploded on the verge of the nineteen nineties. Wolfgang Weingart is known by many as a typographer, a graphic designer, a rebel, an “enfant terrible”, the father of “New Wave”typography and a teacher. His style is characterized as Swiss Typography. Weingart, born of the Alps in Southern Germany 1941 where he spent most of… Wolfgang Weingart is known for his experimentation in typography, becoming a significant figure in its international development in the 1960s, 70s, and onwards. He found that with the repro camera, a more fluid range of type sizes was possible. Wolfgang Weingart, Lümmel, from: Das Kotzenbuch, 1970–1972, letterpress, manual typesetting. Weingart recalls, ‘in my presentations in 1972, there was always a group of audience that hated it, one group that loved it, and the rest would all leave during the lecture.’ The people who were against his experimentations dismissed it as something that could never be adopted commercially. Wolfgang Weingart was born in 1941 and trained as a typesetter in Basle. He suggests that four typefaces are enough to address all typographic problems. Lars Muller; Bilingual edition (July 25, 2014), Reviewed in the United States on November 23, 2014, Very different compared to what is offered in the area of Typography, Reviewed in the United States on November 16, 2015. every graphic elements and photos inside is worth seeing. Let me leave you with these wonderful words from Weingart: ‘what still surprises and inspires me today: to turn blank paper into a printed page.’ Nothing can be more reassuring than to read words like these from someone who has almost forty years of experience behind him. Moreover he is deemed the pioneer of ‘New Wave’ or Swiss Punk typography. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. He began teaching at the Basel School of Design, where he was appointed an instructor of typography by Armin Hofman in 1963. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. His work is characterized as Swiss Typography. Wolfgang Weingart is regarded as the “enfant terrible” of modern Swiss typography. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Wolfgang Weingart Born in 1941, Wolfgang Weingart is an independent graphic designer and a very influential teacher at the Kunstgewerbeschule in Basel. WOLFGANG WEINGART: My Way to Typography BOOK LIMITED EDITION RARE . Tseung Kwan O, NT ‘Every page of the book is a handmade cookie.’ He had spent five years to put this book together, and it contains much of his personal exploratory work that had not seen the light of day until now. Weingart started with a … The use of grid systems was the key to the logical disposition of type and images on the page, along with sanserif typefaces for clear, functional communication. Le signe traité avec maestria. If you haven’t read it, I suggest that you do because it is just about as much as one can look into any designer’s life, work and influences. A useful critical review of the monograph from the Swiss designer who bent the Swiss grid. The teaching at Basel for Weingart is not about trends but a ‘stability’ that they try to move away from, but never totally. Swiss typography was founded upon the teachings of the Bauhaus in Germany soon after World War II and became a rational approach to typography. Since the first day when he arrived at Basel as a student, it was clear that Weingart was a rebel. A Visual History of Typefaces & Graphic Styles (Multilingual Edition), The Anatomy of Type: A Graphic Guide to 100 Typefaces, Designing with Type, 5th Edition: The Essential Guide to Typography, Typography: Formation and TransFormation (NIGGLI EDITIONS), Research for Designers: A Guide to Methods and Practice, Graphic Design Manual: Principles and Practice. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Wolfgang Weingart, a German international graphic designer and typographer who is recognized for his iconic body of work in his field. Weingart wants his students to experience design as a tactile, hands-on experience. Following his rather unsuccessful attempt at completing his course, Armin Hoffmann, who was then the head of the Basel School, invited him to teach there, by the sheer admiration of his work. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. 1941) Swiss Punk Wolfgang Weingart is a German graphic designer credited as the progenitor of New Wave typography. Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. Unable to add item to List. information designer, typographer, academic, consultant, office +852 3928 2788 He printed a few letter Ms by letterpress, pasted them down on a cube, and photographed them from different perspectives. It is the tension between his desire to express and his consideration for communication that creates this interesting mix of work and his perpetually inquisitive working ethos. He would proudly acknowledge that his experimental typography is also Swiss, because it was a ‘natural progression’ from the classical Swiss typography as we know it. He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. ‘I’m an old granny you know? By the beginning of the sixties, the language of Swiss typography had already gained reputation the world over. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Tam, K C H (2003). The book doesn’t just give you glimpses, but detailed accounts of his life and times, leaving no stones unturned. ‘I grew up with Akzidenz Grotesk and I love it. He is commonly credited as the father of New Wave typography, also known as “Swiss Punk Typography.” Born in 1941 in southern Germany, Weingart attended the Merz Akademie in Stuttgart from 1958 to 1960. He liberated letters from the corset of theright angle, spaced, underlined or reshaped them and reorganised typesetting. The possibilities that these technologies offer seem endless to him, and he finds it hugely satisfying to explore the materials: ‘The thing that is so special for me… is the variability of the materials under the influence of idea and technique.’. He screwed the hooks into the wood at different levels so some received ink at type-high and some did not. Technological progression eventually led Weingart to experiment with photographic reproduction processes. This article is the result of my personal encounter with Wolfgang Weingart at the Emily Carr Institute of Art & Design in March 2001, where I was a student at the time. $699.99. Weingart’s fascination with everything mechanical started at an early age. His typographic layouts are compelling yet lucid, free yet controlled. keith.tam [at] vtc.edu.hk Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. I also consulted several sources when writing this article, and corresponded with Weingart on a couple of occasions. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Please try again. While no one can give a definitive answer as to whether these American graphic designers took what Weingart did and brought it to new heights, they certainly managed to make it a huge commercial success. Wolfgang Weingart has 10 works online. His inspirations were mainly drawn from the processes of typesetting and reproduction, where he finds great pleasure in discovering their characteristics and pushing them to their limits. Weingart’s ingenuity is simply impressive: he took a plank of wood, screwed L-shaped hooks on it in a grid format, then turned them at 0, 45 and 90 degree angles to form compositions, inked it and printed it on a letterpress. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Perhaps ‘rebel’ is too harsh of a description – he was simply inquisitive. As much as he tries to be expressive with type, he feels that there are times when the clients’ wishes and the users’ needs are of a more urgent priority. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a typesetting firm. Weingart was born in the midst of the World War II in Germany. Research into Tradition, Media Revolutions and Innovation in the Work of Wolfgang Weingart 1961–2004. He created highly abstract letterpress prints with rules shaped into elegant curves, almost resembling rolling hills in a beautiful countryside. One of these typefaces would certainly be Akzidenz Grotesk, an early sanserif of the grotesque genre designed by the Berthold Foundry in Germany at the close of the 19th century. To get the free app, enter your mobile phone number. Weingart works with a very limited palette of typefaces. In his typographic work, Weingart has been equally fascinated by the technology and mechanical reproduction processes. Most fa-mous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a typesetting firm. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. This is when the semantic function of typography comes in: Weingart believes that certain graphic modifications of type can in fact intensify meaning. As early asthe mid-1960s he began to break the established rules. He started it all. Or perhaps it is an antidote for his rather grim view on the future of graphic design: ‘graphic design is in a big crisis. Akzidenz Grotesk has a certain ugliness to it, that’s why it has character.’ He feels that Univers, which is Emil Ruder’s favorite, is too slick and cosmetic for his taste. We had an immensely enjoyable afternoon of discussions and an insightful lecture in the evening. This unique process yielded dramatic black and white letterforms in perspective and formed the basis of many engaging abstract compositions. Wolfgang Weingart Weingart was most influential as a teacher and a design philosopher. He also taught for the Yale University Summer Design Program in Brissago. Those were the days for graphic design superstars, whose style many a graphic designer adored and imitated. In the midst of his emotionally satisfying work one will also occasionally encounter work in his repertoire that is undeniably Swiss in its original flavor – calm, rational and clear. The computer, to him, is too illusive. Shillington Book Club: My Way to Typography by Wolfgang Weingart Sarah McHugh, UK Director – My Way to Typography Author/Publisher: Wolfgang Weingart I love typography and I experimented a lot with print techniques and type throughout my career, I have always been inspired by Wolfgang Weingart, his work had a massive impact on me when I was studying. It also analyzes reviews to verify trustworthiness. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. He has been teaching there ever since and had made extraordinary impact on the contemporary typographic landscape. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Wolfgang Weingart gilt als „enfant terrible“ der modernen Schweizer Typografie. He doesn’t seem to perceive a divide between fine art and typography. The simpler the assignment, the more difficult the solution,” writes Wolfgang Weingart in his book, Typography. This is Wolfgang Weingart’s retrospective book on typography, compiled by Lars Müller Publishers into a volume in ten sections in 2000. His career is one of curiosity and experience, aptitude rather than learning, and of ordered experiment and visual enjoyment. In Typography Weingart gives an unusual and frank narrative of his early life and development as a designer. Wolfgang Weingart In his work, Weingart demonstrates his mastery of typographic rules and the meaning achieved in breaking them. Designer and instructor Wolfgang Weingart is recognized for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. In 1947, after Weingart started school, he noticed the academics weren’t a part of his stregnths. For the first time he gives a comprehensive survey of his works over the past forty years, most of which are unknown. The United States on July 19, 2020 a triangular relationship between design,! Audio series, and were based on an intimate understanding of the nineteen nineties substantial monologue titled... 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