Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. If you’re in a digital marketing career, or you’re heading in that direction, you’ll need to learn how to create basic videos and optimize them. Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. Having a good digital experience approach can help digital commerce businesses to survive the cutting-edge competition and unleash new business opportunities. Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face). This would be why the world reportedly watches 1 billion hours of YouTube social video per day. Digital technologies and platforms to manage all digital activities. • Identify the unique features of e-commerce, digital markets, and digital goods. Ever wanted to check out Facebook Live or Instagram stories? Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. Digital marketing is one of the key factors to the success of eCommerce and digital analytics is the key to digital … © Copyright Digital Marketing Institute 2020. UNIT-8: Multimedia and Digital video, Key Multimedia concepts, Digital Video & Electronic Commerce, Desktop Video Processing, Desktop Video Conferencing. And landing pages are great places to place videos, too. Live video is the best chance to get up close and personal with your audience, and it works well on social channels in particular. This means incorporating the right keywords, a solid meta description, and also a strong title. Digital video is one of the most flexible ways to express a brand’s message with possibilities that extend past paid marketing and can provide a superior e-commerce experience for customers. ... Let’s take a look at the growing role of social media in ecommerce. This is often tech giants and startups that have envisioned and built a new business model from the ground up, powered by a new platform ecosystem for digital business. Digital technology remains to be the core of e-commerce. For the most part, marketers today are no longer taking a pitching type of approach - the reason? Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. E-commerce sites use electronic payment, where electronic payment refers to paperless monetary transactions. It consists of business-to-consumer and business-to-business commerce as well as organizational transactions that support those activities. Whether you create it or not, the shopping journey begins with video. From learning how to fix a flat tire on your bike to watching your favorite beauty guru applying the latest lipstick, customers are turning to video for early-stage ideas and inspiration. The more they know about your positive practices, the more likely they are to stick around. Earlier, digital experience was just another notion but considering the present picture, digital experience must be the top priority for digital commerce businesses. 3 Psychology Secrets That Can Boost Your Inbound Marketing Strategy, Excel at Digital Selling: Reach Your Quota and Achieve Success, How to Become a Dynamic Content Dynamo and Increase Your Conversions, 6 Ways to Instantly Improve Your Product Page Conversions, DMI Postgraduate Diploma in Digital Marketing, Certified Social Media Marketing Specialist, Certified Digital Strategy & Planning Specialist, Offering a feel of face-to-face interaction, Offering audiences casual, interesting updates (eg: behind the scenes). With the growth of platforms like Amazon and YouTube, we have seen the traditional shopping journey swapped for a more digital-centric experience. Here are some tips. Interested in learning more about how to use digital video effectively? Get the right Digital commerce job with company ratings & salaries. Importance of E-commerce and Digital Marketing. Check out our recent article on video marketing. You can develop a standard library of various videos and keep them organized in YouTube, then incorporate them into various forms of content such as blogs and emails. Product reviews and demo videos can be created by brand ambassadors in exchange for free products. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. 2. e-Commerce. (Cisco). Role of digital marketing tools for ecommerce brands: Today, there are innumerable tools available to a digital marketer to draw out different plans to achieve their targets. Good storytelling and filmmaking can arouse emotion in people … When you have an active presence in social media, you are essentially running social media marketing campaigns and not digital marketing campaigns. Today, it’s not just traditional industry competitors you need to worry about, but new entrants from outside your industry, equipped with new digitally based business models and value propositions. Keep in mind, digital video is not a quick and easy one-size-fits-all solution. • Describe how Internet technology has changed business models. In addition, make sure to consider where the user is in the buyer’s journey when they visit those channels and personalize your messaging accordingly. Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. Online grocery shopping and telemedicine, for … 1,358 open jobs for Digital commerce. For example, if your demographic data tells you that your audience is predominantly male 18-25 on YouTube, but women 20-35 on Instagram Stories, your videos should cater to these different audiences. Real-time, ephemeral content is great for: 90% of consumers claim a video will help them make a purchasing decision. -- supposedly boosting conversion rates by up to 80% (just be sure to keep autoplay off so as not to scare the customer away with loud noises). This is where influencers have truly flourished in the online space. (Social Media Today). (Hubspot). The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. They’re leveraging the familiar social, mobile, analytics and cloud techn… If you are creating videos featuring guest experts, for instance, you can always re-use the audio and market it as a podcast. B2B, B2C, C2C and similar opportunity help We’re simply using it differently. Digital marketing is over and above online / Internet marketing as it includes other digital channels as well. First off, figure out what the ideal video length is for your platform - here’s what Hubspot recommends: Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. We want to see and hear people in a real-life context -- it’s meaningful. • Evaluate the role of m-commerce in business, and Digital commerce (D-commerce) is a type of e-commerce used by an organization that delivers and sells products online. Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well. Text Books : 1.Frontiers of electronic commerce – Kalakota, Whinston, Pearson 2. Search Digital commerce jobs. Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. Once shoppers know what they are looking for, they will often seek advice from others on what to buy. Digital commerce professionals need to create meaningful engagement with consumers in every channel. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). Driven by lower prices, convenience and the broadest selection of products, online consumer spending is soaring. Okay, there you have some amazing reasons for incorporating video into your marketing activities, or learning how to create awesome videos if you’re interested in digital marketing careers. Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. This statistic reinforces the fact that digital video can be used as a technique for brand awareness, as well as the virtual version of window shopping. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Digital video is one of the most flexible ways to express a brand’s message with possibilities that extend past paid marketing and can provide a superior e-commerce experience for customers. The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. Over the last two years, “watch time” has grown by 10 times on “Shop with Me” videos on YouTube. Videos on landing pages can be very effective but only if they don’t scare viewers away. Developing and serving the right content for the right place and time increases brand awareness and creates … Employing its remarkable capabilities not only allows sellers to connect with their customers through their web and mobile platforms, but it also helps in effective management of orders, payment, deliveries, and returns. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. And don’t forget about your call-to-action, which on YouTube usually consists of a little annotation suggesting that users subscribe to your channel. Join the game and learn key digital marketing skills that keep you ahead of the pack. D-commerce is used by companies that sell news, subscriptions, documents or any form of electronic content, and the digital commerce company collects payments, handles customer refunds and billing and manages other accounting functions for online publisher … There’s simply too much choice out there. Now, in the digital age, business reputations live and die by their social media standing. Role of Digital Marketing in e-commerce 6 years ago on Friday, November 21st, 2014 Driving or walking all the way to the shop, spending hours to purchase a thing or two and then waiting in the long queue to pay for it.. Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video will buy it. HR or Digital Marketing ? As the next step in the buyer’s journey, digital video can also take on the role of a store clerk. E-commerce—defined broadly as the sale of goods and services online—is emerging as a key pillar in the global fight against COVID-19. As mentioned, e-commerce consist of financial transaction conducted online, as well as the gathering and application of information for marketing purposes. In order to understand how your videos are performing, practice good SEO standards and always check your metrics. Users might email questions about products or general information requests about your company. Digital Video is The New Window Shopping. You can also contact us any time to discuss how we can partner on your digital video marketing strategy. Traditional retail sales have declined but e-commerce has seen a year-over-year growth in U.S. and Canada. Tell a Story that Evokes Emotion. There has already been a trend by companies like PlayStation and Nikon transitioning to video user manuals. Sign Up, We use cookies to give you the best experience possible. Whether you create it or not, the shopping journey begins with video. Download a brochure today! E-commerce, maintaining relationships and conducting business transactions that include selling information, services, and goods by means of computer telecommunications networks. Comscore data show that in the last twelve months $304 billion was spent via e-commerce in the U.S., with Travel accounting for $110 billion and Non-Travel (aka Retail e-Commerce) pulling in $194 billion. Video is also very accessible to anyone with internet access, both to watch and to produce. By continuing to use our website, you agree to our. Over 80% of all traffic will consist of video by 2021. And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive. 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