Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. It’s a great tool for working through books on the market, and comes highly recommended. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how … Executive Summary. Critical mass 10. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. A network that is too large may collapse if the platform cannot facilitate useful connections., A new platform must recruit users to fill all roles in the network to serve its purpose., A profitable p… The authors … The Platform Revolution Book Summary is the complete guide to understanding platform companies. Keep as many monetisation options as possible open for as long as possible. How digital … Platform Revolution, the latest book by MIT IDE Research Scientists, Geoffrey Parker and Marshall Van Alstyne, and MIT Media Labs' Sangeet Choudary, delivers a comprehensive analysis of how platforms − like Uber, Airbnb, and Apple − use technology to match … Frictionless entry is the ability of users to quickly and easily join a platform and begin participating in value creation that the platform facilitates which is a key factor for growth. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Types & examples 3. Thickness – enables participants from different sides to find each other more easily. Engagement 11. Openness needs to be questioned throughout the life of the platform. As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of innovation and value creation. Network effects 6. Platforms interface two sorts of clients with … Strong curated algorithms need to produce good matches, this requires more data for better accuracy. Minimise congestion when too many people participate or low quality drives out high. Design 12. One – language. Just and fair governance can create wealth, Highly fragmented industries (aggregation). Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Platforms operating in similar areas can differentiate by adopting different levels and kinds of openness. “Platform Revolution” New platform business models are disrupting traditional industries and have transformed “travel, transportation, media and communication” business models. The first four cover basic ground, some of which I’ve summarized here. Proxies needed for algorithims to connect. Linear value chain. editors for publishing. Preventing multihoming by limiting platform access. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. 2 The pervasive power of platforms Platform business models are fast becoming the golden child of the digital revolution. I.e. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of innovation and value creation. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Fostering innovation, then capturing its value . Effective curation can be used to prevent negative network effects. It also includes tips on founding and managing platforms. Identify necessary adaptions by studying extensions provided by developers. Indicates engagement (when a user has recognised or used a value unit), *Meaningful metrics are comparative ones, helps by making distinctions. Platform Revolution is a book about how platforms have become the dominant market force in today’s world, and how they are changing the way we do business. Curation key – algorithms can collate community judgements. Spreading to unlock more of a service rather than monetary reward can be powerful think dropbox. Scalable business models require frictionless entry and side switching to successfully lubricate network effects. Match users – Effectively using information to connect in a mutually rewarding way. We just discussed this recently in Europe. However, excessive openness leads to too many extension developers which in turn because of competition reduces their margins making developers less attracted to the platform. OR. July 29th 2016 Platforms interface two sorts of clients with a specific end … Variable reward mechanisms are habit-forming (think gambling). Platforms used data-based tools to create community feedback loops. Show what is allowed and what isn’t. 2. On March 28th, a new book unlocked the business power of networked markets. Platforms .   Obviously - and once more - this is not a revolution. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. User Type 2 • Business and technology building blocks. Community used to be source of demand but with a platform can also be source of supply. Stable core sitting underneath an evolving layer that facilitates variety. If you’re … Written for an audience that is … The authors also cover essential issues concerning security, regulation… End to end principle – application specific features should reside in the outer layer of a platform, rather than deep in the roots. Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary, authors of "The Platform Revolution," all hailing from MIT, review these successes and provide an insightful guide for creating and managing such platforms. Retrouvez Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary - Includes Analysis et des millions de livres en … Governance must be self-healing and promote evolution. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary, le livre audio de Instaread à télécharger. As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of innovation and value creation. Interactions on a platfrom resemble any economic or social exchange thus, they exchange 3 things. Striking the right balance between institutional and digital trust 20 C. Six governance choices that can make or break a platform 21 4. Traditional business are pipelines step by step arrangement for creating and transferring value. Length: 27 mins Categories: Business & Careers, Business Development & Entrepreneurship. Platforms interface two sorts of clients with a specific end goal to trade something of significant worth. One uber driver more valuable then one customer as he can do multiple rides etc.. Apple – A single developer will attract more users than users attract developers. We just discussed this recently in Europe. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You High multihoming or switching costs. Platforms seek exclusive access to essential assets. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. How platforms compete. (Social Currency). Remember — Poor curation leads to greater ‘noise’. Is fool-proof plan for temporary enhanced market share. Universiteit / hogeschool. Monetising interactions means tools must be created that benefit both parties by removing friction, mitigating risk and facilitating valuable interactions. The roles need to be explicitly described and understood. At the scale of the Airbnb platform, this translates into significant incremental revenues and/or search effort reduction for the participants (thus improving the value of the platform). The Platform Revolution Book Summary is the complete guide to understanding platform companies. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. In platform markets a winning strategy blurs the boundaries among market participants, thereby increasing valuable interactions. Refresh and try again. Provides information to help decide whether to proceed to some further exchange. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline … What you will learn from reading The Platform Revolution: – The characteristics of a platform business. Creation of value most important to encourage continual growth of positive network effects. Yet, most new platform … The authors … Platform Revolution: Ch 03 -- Architecture & Design 1. It also includes tips on founding and managing platforms. Achetez et téléchargez ebook Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis (English Edition): Boutique Kindle - Entrepreneurship : … Gatekeepers time consuming and inefficient e.g. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. By reading this koob, you will understand the economic, social, and political nature of the revolution caused by the emergence of Internet platforms.You will also learn:How, in structure and function, platforms disrupt traditional economic models;The genesis of platforms and how they are managed;How society reacts to the shortcomings associated with this revolution… Basically routines, protocols and tools for building software applications that make it easy for outside programmers to write code that will connect seamlessly with platform infrastructure. 1. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. The sponsor (structure) retains legal control over the technology. Platform Revolution is a book about how platforms have become the dominant market force in today’s world, and how they are changing the way we do business. In cases as … Focus on happy matches through curation = more value generated. Platform Revolution Geoff Parker . This will likely create more problems to solve! Identify the important ideas and facts. He has been selected as a Young Global Leader by the World Economic Forum and is ranked among the top 30 emerging thinkers of Indian origin globally in 2016 by Thinkers50 Radar. Distance between consumers and producers which is the frequency of direct interaction, the six and reach of networks can be roughly worked out by the size of the advertising budget. Networks effects can be both positive and negative. Leave room for serendipity (unique combinations) and the unexpected as users themselves will find ways to create value on the platform. • Match buyers & … + By reading this koob, you will understand the economic, social, and political nature of the revolution … This book is not yet featured on Listopia. Monday, March 28, 2016. Platform Revolution. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. THE PLATFORM REVOLUTION September 2016 | www.tmforum.org Free to tmforum members $495 where sold Sponsored by: EXECUTIVE SUMMARY. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. (Removes industry limitations, such as supply of value creators). There are no discussion topics on this book yet. User Type 1 . Platform Revolution consists of 12 chapters. We’d love your help. Give fast open feedback on laws that define good behaviour and give slow opaque feedback to laws that punish bad behaviour. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. In an opening keynote speech at the 2016 Social Business Forum, Sangeet Paul Choudary shares on the impact of the platform … It dives into network effects, promotional tactics and all problems the platform businesses must overcome. Cancel anytime. Platforms interface two … Mechanisms should be designed into it to offer various incentives not just monetary… fun, fame and fortune. Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline … 1. A great question to ask — What new empowering technology can be leveraged? ‘The internet no longer acts as a distribution channel but is also a creation infrastructure and co-ordination mechanism.’. A platform is a business based on enabling value creating interactions between external producers and consumers. Networks effects measured by the number of visitors doesn’t necessarily reflect the monetary value of a platform. THE PLATFORM REVOLUTION September 2016 | www.tmforum.org Free to tmforum members $495 where sold Sponsored by: EXECUTIVE SUMMARY. Two sided network effects – attracting one side of a market usually attracts the other. Enables exchange of value units, usually via search query or recommendations. If you’re interested in companies such as Uber, Air BnB and even Amazon have built successfully, then this is the book for you. Types of business susceptible to platforms: The Black Swan Book Summary – Nassim Taleb, Change value unit exchanged between existing users, New category of users as either producers or consumers (advertisers added), Allowing users to exchange new value units, Curating a select group of current users to create a new category (thought leaders), Follow the rabbit – Change from a successful pipeline to platform, Piggyback – Connect with an existing user base from a different platform and stage creation of value units in order to recruit (paypal with eBay). Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Convert users into marketers to get explosive growth. Pipes to Platforms TELCOS/HANDSE DEVELOPERS . Demand economies of scale are fundamental source of positive network effects. This brief summary can be read, though, in about 15 minutes, and gives an in depth overview of the book. Leveraging the value of data . Leverage by signing in through other accounts. Both English and Mandarin have a large population to support large platforms. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. 2 The pervasive power of platforms Platform business models are fast becoming the golden child of the digital revolution. What percentage of free users become buyers is small. 1-Page Summary of Platform Revolution Overview. Platform Revolution. churn rate, Monitored metrics can help develop smart strategies / extension ideas. • Resources … Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. The Book Summary also covers monetisation strategies, launch strategies and platform governance. A platform connects two parties for the exchange of a product. User Type 2 • Business and technology building blocks. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. Can give metaphorical patents to extension developers, also have a policy of partnering with developers financially or buying out at a fair price. The definition is rather broad, both in terms of the definition of platform as well as the goods that are exchanged. Crowd curation – role progression to greater levels of authority (responsibility). Written for an audience that is familiar with … It also shows the value-add of online platform business models. Written for an audience that is familiar with technology and tech-based business models, it will probably be a. Reference: FIGURE 1.1 (Platform Revolution) Source: Peter Evans, Center for Global Enterprise. Professor, Tulane University . Platform . Platform Revolution Summary. Fellow, MIT Center for Digital Business . – What networks effects are and how they work. Summary of Platform Revolution from Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary, le livre audio de Better Business Summaries à télécharger. Goodreads helps you keep track of books you want to read.                       Analysis of Key Takeaways, With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. The definition is rather broad, both in terms of the definition of platform as well as the “goods” that are exchanged. Enhance access: means being able to place self at top of a list can, however, increase noise level creating negative network effects. When transitioning from free to fee strive to create new additional value that justifies charge. Supply economies of … Questrom School of Business Chapter 3 Architecture & Design Platform Revolution: Making Networked Markets Work for You with Sangeet Choudary Platform Thinking Labs @sanguit Geoffrey Parker … Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how … Can restrict competition. Platform envelopment – one platform effectively absorbs functions of an adjacent platform. Thus, industries with high advertising budget may benefit from platforms? Winner-take-all markets. And second, the regulatory regime. Allows setting of the standard of value units encouraging a culture of high-quality contributors from future producers. Includes Analysis . Platform envelopment . Disruptive technological change renders old industry economics obsolete. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. But the authors describe this change - through airbnb, uber, youtube and yelp - quite effectively. www.tmforum.org 3 Report author: Dawn Bushaus Managing Editor dbushaus@tmforum.org Senior Director, Editorial: Annie Turner aturner@tmforum.org Managing Director, Insights … • Resources used in common; network effects. Particular effective barrier to entry is control of an indispensable and inimitable resource. (actionable not vanity metrics). In Europe there are too many … Platforms have two parts, its structure and operation. A platform connects two parties for the exchange of a product. De-linking ownership of the physical asset from the value it creates. The resource pool is capable of growing much faster than the platform company. Fellow, MIT Center for Digital Business . 4 out of 5 stars 3.8 (32 ratings) Free with 30-day trial $14.95/month after 30 days. Platforms beat pipelines because platforms scale more efficiently by eliminating gatekeepers. Creates distinct ecosystem cultures. In general, users spread self-created value units to get social feedback. Balance check using the producer to consumer ratio – factoring in the rate of interaction success. A practical guide to the new economy that is transforming the way we live, work, and play., Platform Revolution, How Networked Markets Are Transforming the Economy and How to Make Them Work for You, Geoffrey G Parker, Marshall W Van Alstyne, Sangeet Paul Choudary, 9780393354355 Platforms, such as Facebook and YouTube, have become dominators of markets over traditional pipeline businesses. Well, designed software systems are self-improving. making a more credible service by increasing regulations e.g platform for babysitting. Take steps to promote desirable interactions. Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce Marshall Van Alstyne. They should discourage multi-homing. Blurring boundaries: Managing platform trust, responsibility and governance 19 Arun Sundararajan, New York University A. Executive Summary. Geoffrey G. Parker; Marshall Van Alstyne; … Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Strategy 9. Written for an audience that is familiar with … Seeding – Value creation by acting as the first producer. The Book Summary also covers monetisation strategies, launch strategies and platform governance. 3. This is a change. Platform Revolution Geoff Parker . Gives more data. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Written for an audience that is familiar with technology and tech-based business models, it will probably be a hard slog for the reader who is not. When a platform is sponsored by a separate entity it can lead to an inefficient management system. Platform Revolution consists of 12 chapters. API’s can be used effectively to monetary extension developers. Chap 04 course slides disruption dist Geoff Parker. Participation – give external partners and stakeholders a voice in internal decision processes. Platforms foster new supply to the market. Trust is developed through excellent curation which gets better with more data. Start by marking “Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis” as Want to Read: Error rating book. Welcome back. This is a change. It is not static. The Platform Revolution Overview of Presentation The key points from a presentation given by Marshall Van Alstyne, Pro-fessor of Information Economics and Everett Lord Scholar at the Ques-trom School of Business at Boston University, at a seminar hosted by Eden McCallum. One – language. Marquee – Provide incentives to attract members of key user set onto your platform. 2. Safety of market via transparency, quality or insurance leading to good interactions. Members of key user set onto your platform effects – attracting one side of Book. Given time period fair price encourage continual growth of active users traditional can... From Free to fee strive to create value on the platform businesses must overcome 15 minutes Choudary – licensed Creative! Create community feedback loops – Recommend things of interest to keep users coming back ( )! By eliminating gatekeepers – factoring in the form of algorithms and social.... That lead to interactions within a given time period to be questioned throughout life! And subsidise those that are exchanged are exchanged creation of value play the of. Also have a Policy of partnering with developers financially or buying out at a fair.... We sign you in to your Goodreads account comes not from horizontal or vertical integration but functional integration and orchestration... More accurate recommendations platform Revolution Book Summary also covers monetisation strategies, launch strategies and platform.! Audience that is familiar with … Executive Summary from other users to give more accurate recommendations cost to. 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