But for the time-being, the iconic sammy is only available in Edmonton, Alberta. Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko. With the release (and then rerelease) of its chicken sandwich, Popeye’s hit a marketing goldmine. Other fast food chains, including Wendy's WEN.O and Bojangles' BOJA.O, chimed in with tweets about their own chicken sandwiches, but they were not able to get the same attention as Popeyes. Namely, it … KFC is also launching a new menu item that is very similar to Popeyes' product. As for the official national launch? (This story has been refiled to remove extra word in paragraph 7. Inside the Popeyes vs. Chick-fil-A chicken sandwich wars. The launch went mostly unnoticed until its rival Chick-fil-A tweeted a subtle jab referencing its fried chicken sandwich recipe as “the original.”. Last week, Kentucky Fried Chicken brought back a popular holiday item that can make a house smell like fried chicken – the limited-edition 11 Herbs & Spices Firelog. All quotes delayed a minimum of 15 minutes. Cil is quick to note it’s not just solely a chicken sandwich story at Popeyes. … A link has been posted to your Facebook feed. Popeyes' response garnered more than 85,000 retweets and 300,000 likes and a surge of engagement online. The chicken chain has announced its official return date. In August when the sandwich was first released, you could not surf social media without seeing some mention of it. August 12, 2019: Launch Day. Popeyes, the Cajun-inspired fast food chicken chain owned by Restaurants Brands International Inc. , took social media by storm when it introduced its chicken sandwich and now customers from around the country are lining up for a chance to taste the new sandwich. Get access to exclusive coupons. Other fast food chains, including Wendy's. As for the rest of us, the sandwich will be officially launched nationwide on August 12. Read or Share this story: https://www.usatoday.com/story/money/food/2019/12/11/popeyes-chicken-sandwich-war-ugly-christmas-sweaters-launch-wednesday/4393804002/, Chipotle is giving away free food with 'Holiday Extravaganza' Instagram posts, Walmart Canada pulls 'Let It Snow' sweater, which depicts Santa with lines of cocaine, Popeyes' debut of its New Orleans-style fried chicken on a bun, Popeyes announced the sandwiches were sold out, Your California Privacy Rights/Privacy Policy. (Photo: Popeyes). Popeye's chicken sandwich is coming to Canada but they aren't the only horse in the race. ), Reporting by Arriana McLymore; Editing by Marguerita Choy. Plan ahead for a big launch. Popeyes launched its fried chicken sandwich on a buttered brioche bun with pickles on Aug. 12. This time, Popeyes insisted it would have enough supply to keep the sandwich … ADVERTISEMENT Podcasts Newsletters Today’s paper Some experts say Popeyes’ newfound visibility could change its customer base. The launch of the first-ever fried chicken sandwich from Popeyes inspired a nation-wide fast food frenzy the likes of which we haven’t seen since the debut of … Popeyes' response garnered more than 85,000 retweets and 300,000 likes and a surge of engagement online. The store sells clothes, accessories and more. Chipotle is giving away free food with 'Holiday Extravaganza' Instagram posts, 'Products gone wrong': Walmart Canada pulls 'Let It Snow' sweater, which depicts Santa with lines of cocaine, Popeyes has a limited Christmas sweater with chicken sandwiches on it. That’s slated for fall 2020. Popeyes’ successful launch and re-launch of its chicken sandwich shows how you don’t have to invent something entirely new to be innovative. “Popeyes is not top five when it comes to naming restaurants in the U.S.,” said Eric Smallwood, the president of Apex Marketing Group. Popeyes' much-hyped chicken sandwich will go on sale Canada-wide on Monday, after trial launches in Edmonton and southern Ontario earlier this year. It sold out in about a day. Popeyes isn't the only restaurant selling holiday gifts. Popeyes is turning the Chicken Sandwich War into a festive fashion statement. Popeyes passively latched onto Chick-fil-A’s boom by simply launching a chicken sandwich, which was two years in the making, per The Wall Street Journal. After Twitter exploded comparing Popeyes' new sandwich to Chick-fil-A's, known for its chicken sandwiches, we put southerners to the true taste-test. If you miss this opportunity, you will have to wait until it is officially launched in-stores on October 18. For one week in August, Popeyes was the king of the fast food world. Let friends in your social network know what you are reading about. Popeyes' response garnered more than 85,000 retweets and 300,000 likes and a surge of engagement online. Smallwood said the company would have had to pay for a multi-million dollar ad campaign to get the same engagement for the during the first 11 days of its launch. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. The fast-food chain is serving up a limited ugly Christmas sweater, which is expected to sell out faster than its viral chicken sandwich. The launch went mostly unnoticed until its rival Chick-fil-A tweeted a subtle jab referencing its fried chicken sandwich recipe as "the original." “But this sandwich is putting them on the map in areas that don’t have them.”. Photo credit: Popeyes Canada Popeyes is launching its famous chicken sandwich north of the border Wednesday, but fast food lovers in … Popeyes is heading to a local California restaurant that famously re-sold its fried chicken to launch its first national chicken sandwich. 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