Other countries with high … Germany is the top online shopping countries in Europe. Profit from additional features by authenticating your Admin account. Here are the top 9 European ecommerce leaders: Despite the chaos around the unknown decision of the UK leaving the European Union, the UK continues to lead the ecommerce market in Europe. … Chart. Give Danish customers convenient, informative, and full insight into the delivery process. Clothing and home decor are one of the top-selling online categories in France. That makes Spain a country with the perfect conditions to take advantage of mcommerce. shipping, & custom fulfillment Epiphany/Day of Three Kings (January 6, 2019), Black Friday / Cyber Monday (November 28, 2019). Western Europe accounts for 70% of the total e-commerce value in Europe. France is the leading country in Europe when it comes to e-commerce, more so than Germany with 120K commercial websites. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. Your email address will not be published. The ideal entry-level account for individual users. Use local marketing and SEO to drive traffic to your website. This is the highest growth number in all of Europe. Norwegians make the most cross-border purchases among northern regions. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Sales:$17.47 billion Increase:16.0% Top online retailer:ulmart.ru eCommerce sales as % of total retail sales:2.2% Russia is the number one country in Europe in terms of Internet users with 59% of the adult population having Internet access as of the beginning of 2014, according toecommercenews.eu. Ecommerce Europe welcomes National Associations that are involved on a non-for-profit basis with the promotion of the interests of e-commerce/online distance selling (to consumers) and that are based in a Member State of the European Union, an EFTA country or in a country … The 5th largest e-commerce economy ($72B) in the world. the list of European countries according to the Logistical Performance Index from the World Bank. Home furnishings – canvas, blankets, and posters are popular ecommerce shopping choice. Directly accessible data for 170 industries from 50 countries CustomCat is an online print-on-demand, drop Not surprisingly, these are the biggest ecommerce countries in Europe. According to Statista, 77.3% (63.9m) of the German population were ecommerce shoppers in 2018. In 2014, it was only 3.8%, we can expect 4.1% retail e-commerce sale by 2015. Optimize checkout for your customers, provide currency conversion and suitable payment methods. Norwegians love a good bargain that’s why China, UK, and the United States are high on the list. product descriptions, information about shipping terms, and clear presentation of home page, free delivery, free return, and no hidden fees, [Guide] Selling Custom POD Holiday Ornaments, 2020 Holiday Resources: Order Deadline Suggestions & Production Times, 25 of the Best Shopify Apps for Ecommerce, How COVID-19 is Accelerating Ecommerce Trends, Turin (Piedmont): from 6 July to 31 August 2019, Florence (Tuscany): from 6 July to 15 March, Genoa (Liguria): from 6 July to 3 September 2019, Bologna (Emilia Romagna): from 6 July to 4 September 2019, Venice (Veneto): from 6 July to 31 August, Naples (Campania): 6 July to 30 August 201. Norway consumers love to cross-boarder shop. You need at least a Single Account to use this feature. Spanish consumers are quite indecisive – may take them a few times to visit the store before buying. Europe remains by far the most prepared region for e-commerce, with eight countries ranking in the top 10 of a global index published on 3 December.For the second consecutive year, the Netherlands leads UNCTAD’s Business-to-Consumer (B2C) E-commerce Index, followed by Switzerland. Over 90% of the population speaks Italian, add a multi-language option to your store. Have very detailed About Me Page. UK shoppers make 87 percent of their retail purchases online. (July 2, 2019). In France, sales are state-regulated. Mobile commerce will drive this growth, accounting for 37% of e-commerce sales in Germany and 27% in France. Corporate solution including all features. Any countries that are not listed above, tracking stops once the package is handed over to the international carrier. Ecommerce in Italy is on the rise. An estimated 50 million web users with 8 out of 10 homes with a computer. ", RetailX, Online shopping market size in 25 countries in Europe in 2019 Statista, https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/ (last visited December 12, 2020), Online shopping market size in 25 countries in Europe in 2019, Market size of B2C e-commerce in Europe 2019, by country, Market size of B2C mobile commerce in Italy 2015-2019, Growth rate of B2C mobile commerce in Italy 2016-2019, Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019, Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product, Share of consumers who prefer mobile purchases in Italy in 2019, Reason why consumers prefer mobile purchases in Italy 2019, Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group, Distribution of online cross-border purchases in Italy 2018, by device, Distribution of e-commerce purchases in Italy 2019, by device, E-commerce purchases CAGR in Italy 2014-2018, by device, Incidence of mobile devices on total online purchases in Italy 2013- 2018, Distribution of Black Friday sales in Italy 2017-2019, by device, Distribution of online shoppers during Black Friday in Italy 2018, by device, Distribution of online shoppers during Cyber Monday 2018, by device, New digital payments value in Italy 2019, by type, Growth rate of new digital payments value in Italy 2019, by type, Preferred methods of payment for online purchases in Italy 2019-2020, Number of domains of leading online payment processing technologies in Italy 2020, Market size of e-commerce in Belgium 2015-2019, E-commerce market size in the Philippines 2015, 2019, Market size of e-commerce in the Netherlands 2005-2019, Products with highest share of online spending in Belgium 2019, Market size of e-commerce in Luxembourg 2012-2019, B2C online retail market size in Japan 2010-2019, Penetration rate of online shopping in China 2009-2020, Online shopping market gross merchandise volume in China 2013-2022, Cross-border online retail market size in Japan FY 2016-2019, Ecuador: most popular online shopping channels 2020, B2B online retail market size in Japan 2010-2019, B2C e-commerce revenue in Vietnam 2012-2018, Cross-border e-commerce retail imports market size in China 2016-2022, Cyber Monday: U.S. desktop online spending 2005-2019, Market size of online flower market in China 2016-2020, E-commerce market size MENA 2017, by selected country, E-commerce market size MENA region 2014-2017, E-commerce market size GCC countries 2014-2017, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, online shopper penetration within different European countries, a noticeable user increase in the wake of the coronavirus pandemic. To start, going global doesn’t necessarily require a … Accessed December 12, 2020. https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/, RetailX. Like any other country mentioned, the ecommerce business in the Czech Republic is booming. Despite global slowdown uncertainty, Spain is set to keep growing. Men spend on average more than women. With Russia’s large population this number is poised to grow and is expected to more than … Even though Brazil slipped to 21 st place on the index, the country grew about 18% year-over-year and e-commerce sales were a strong $13 billion in 2014. The e-commerce sales are pretty low in comparison to other countries. I know that setting up a shop, especially metrics can be incredibly time-consuming, however, we do not have a way to provide prices in Euros yet. Warning: Trust is an issue. In Switzerland, the United Kingdom and Denmark it’s over 85 percent, while in countries such as Romania and Ukraine, less than 26 percent shopped online last year. We ONLY provide full tracking information for these countries: CanadaGreat BritainGermanyFranceItalySpainAustraliaNew ZealandSingaporeBelgiumNetherlandsDenmarkFinlandSwedenSwitzerlandIrelandIsraelPolandPortugalBrazilCroatiaEstoniaGibraltarHungaryLatviaLithuaniaLuxembourgMalaysiaMalta. Statista. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: Ireland 81% 4. As a Premium user you get access to the detailed source references and background information about this statistic. Ecommerce sales in the Asia Pacific Region grew 31.1% to reach $1.349 trillion in 2017. With robust internet infrastructure, social media is one of the most important drivers of buying behavior. Our merchandise is ready to be shipped within 2-3 after the purchase. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Many UK consumers prefer products from the US and other European countries. This article focuses on the electronic commerce statistics in the European Union (EU) and is based on the results of the 2019 survey on 'ICT usage and e-commerce in enterprises'.E-commerce refers here to the trading of goods or services over computer networks such as the internet by methods specifically designed for the purpose of receiving or placing orders. "Online Shopping Market Size in 25 Countries in Europe in 2019. The region of Western Europe has also the highest share of online shoppers (83%). As soon as this statistic is updated, you will immediately be notified via e-mail. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Strong sales in Western and Central Europe plus promising growth in Eastern and Southern Europe. About 22 percent of consumers purchased a product after seeing it on social media. We do appreciate your suggestion and will keep it in mind for future updates. Germans prefer the convenience that mCommerce provides. Contact your cart platform’s support team to get more detailed information based on the country you plan to market to. Do your target market research, in Germany, you can find slight differences between shoppers from Western and Eastern Germany due to WWII, however, the differences are slowly diminishing. When marketing to Czechs, make sure to translate to the Czech language. Let’s get started! Include prices in Czech Crowns. Today we take a look at the countries in Europe with the biggest GDPs, but rank them by who had the greatest online share of retail ecommerce sales as a share of total retail sales. A paid subscription is required for full access. Furthermore, digital buyers in Germany are more likely to pick up ecommerce orders from lockers in train stations or other public places in comparison with other European countries that prefer at-home delivery. Any customs fees are to be paid to the appropriate customs agency by the customer. In the UK, 25-34-year-olds are the most active online shoppers. This feature is limited to our corporate solutions. Payments up front are quite uncommon, Germans prefer to pay afterward. service for entrepreneurs & individuals! The Ease of Doing Business in a country also plays an important role in attracting and retaining ecommerce businesses. Experts estimate that by 2022 the European market volume will be worth as much as $481 million. % of overall online spend for cross-border eCommerce 100 PORTUGAL LATVIA IRELAND CROATIA SWITZERLAND Top 5 countries for cross-border eCommerce by % of overall online spend 1. Main trends identified in Ecommerce Europe’s European B2C Ecommerce Country Report 2017 show that the proportion of website-owning companies is growing – from 67% of retail companies in 2010 to 77% in 2016. The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce though 53% of the population is internet friendly. As a Premium user you get access to background information and details about the release of this statistic. “Online retailers still find Brazil to be a growing e-commerce market that is impossible to ignore,” the A.T. Kearney report states. Western Europe is still the most developed ecommerce market in Europe and has the highest share of online shoppers. I’m a french seller, selling mainly in Europe and when i asked to your customer service about this, they reply i have to manage this on my own, what a great support ! Two major sales run during summer and one after Christmas, therefore, you should pay special attention to paid/search & localized advertising. This picture changes, however, when looking at the share of e … This statistic is not included in your account. Thank you! We ship worldwide aside from Cuba, Falkland Islands, Iran, North Korea, Somalia, Sudan, and Republic of the Union of Myanmar. China, the largest ecommerce market in the world, fueled 83% of total sales. Domestic Shoppers Look Beyond Their Borders. Spain has a large population of Internet users (82.20%) and 66.80% of the population are smartphone users. Online shopping is preferred by younger generations; millennials and Generation Z. RetailX. Required fields are marked *. Let’s get started! Countries where the ecommerce industry accounts for a fair share of total retail sales are the UK (17.8 percent forecast for 2017), Germany (15.1 percent) and France (10 percent). Latvia 86% 3. The strongest motivation factors for shopping are cheaper delivery costs and affordable prices. New, Everything you need to know about the industry development, Find studies from all around the internet. Germany was Europe's third-biggest online market, with a revenue of roughly 60 million euros. You need a Single Account for unlimited access. United States is #1 . Please create an employee account to be able to mark statistics as favorites. Danes have high expectations for quick delivery due to the size of the country. E-commerce spending per capita in Europe 2016-2019, by country E-commerce usage rate in the European Union 2009-2019, by country Online share of retail trade in selected countries … Polish consumers consider online shopping as uncomplicated, comfortable, time efficient, and cheaper. and over 1 Mio. "Online shopping market size in 25 countries in Europe in 2019." The top European ecommerce markets (the UK, Germany and France) are already good sources of extra buyers for international online sellers. In, RetailX. When looking at European countries, Denmark, the UK, and Norway top the list whilst the Please contact us to get started with full access to dossiers, forecasts, studies and international data. European E-commerce Showing 13% Growth. Include product descriptions, information about shipping terms, and clear presentation of home page. New and emerging markets have less competition and, therefore, Poland is a great market to tap into when are starting. Then you can access your favorite statistics via the star in the header. Customers also prefer free delivery, free return, and no hidden fees. Cross-border purchases are growing because of lower prices and products that are not available within the country. Switzerland 80% Top 5 countries by number of cross-border online shoppers 1. Their average online order value is almost 38 euros ($42.80). Italians love to buy from abroad. Add verified payment methods (Visa, PayPal). For these countries we do not receive additional tracking updates, therefore we are not liable once they have been given to the international carrier. With 53.19 percent of the total turnover, Western Europe represents the strongest eCommerce region.Included here, according to Ecommerce Europe, are the UK and Ireland, as well as France and the Benelux countries.In second place comes Central Europe, comprising the DACH region, … Where will you take your business next? Use abandoned card recovery email, wishlist function, and other email updates to enhance buying behavior. Some global Internet marketplaces are active with localized sites but most major U.S. firms are still absent from the market. Hi Robustbear, In order to capitalize on French market, one must use more established sellers such – Amazon. The logistics infrastructure is great and there is a high demand for cross-border retailers. Online shopping market size in 25 countries in Europe in 2019 [Graph]. With that said, Norwegians have low expectations for fast deliveries. The projections run through 2019 and include breakouts by region and country. Europe. The United States being the number one e-commerce market is largely due to the ease of doing business in America. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Profit from additional features with an Employee Account. Top marketing channels include; paid display, social media, and traditional advertising. The world is your oyster, how will you explore it next. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: On the other hand, in Romania and Bulgaria, the e-commerce market increased in both countries by 30% last year. Standard international shipping takes 1-4 weeks. Despite the economy’s slowdown, Germany’s ecommerce market is the second largest in the EU. Western Europe owns three of the top six ecommerce markets, led by the UK ($141.93 billion), Germany ($81.85 billion) and France ($69.43 billion), but as more mature markets, each is growing at year-over-year rates well below the global ecommerce growth rate. In B2C e-commerce here in Europe… The above countries have the lowest share of online shoppers. The leader in online shopping is the United Kingdom with 86% of the population with internet access making online purchases, followed by Sweden (84%), … You can only download this statistic as a Premium user. Over eight in ten internet users in the United Kingdom (91 %), Denmark (86 %), Germany, the Netherlands and Sweden (84 % each) had bought or ordered goods or services over the internet in the 12 months prior to the survey (Figure 2). Update, Insights into the world's most important technology markets, Advertising & Media Outlook Japan, which drops two places to fourth spot, and Germany, on fifth place, close the top five of most attractive countries for e-commerce. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Europe: $346.5 billion; Australia: $18.6 billion; Africa and the Middle East: $18.6 billion; South America: $17.7 billion; Looking at those same figures along country lines reveals the 10 largest ecommerce markets in the world currently are: Of course, what truly matters isn’t where we are but where we’re going. In countries like Switzerland, the United Kingdom and Denmark, it is over 85%, whilst countries like Romania and Ukraine show that less than 26% shopped online last year. It also includes estimates for digital shoppers and buyers. The French marketplace is the 3rd largest ecommerce market in the EU. July 2, 2019. French shoppers don’t like to shop on foreign websites. Germany. Gourmet food and high-end fashion, travel, and tourism continue to rule the economy. The UK has one of the most robust internet infrastructures with a 95% penetration rate. That means they are more likely to wait longer for the package to arrive. Ecommerce Statistics. ecommerce sales, including purchases made on desktop/laptop computers, tablets and mobile phones. As said, the European business-to-consumer ecommerce turnover is forecasted to hit 621 billion euros this year. Spain consumers make the most purchases over the weekend. Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020 (12.7% increase compared to last year). According to Criteo’s Global Commerce Review, more than half of online retail sales happen through mobile. Your email address will not be published. Although Danish consumers enjoy cross border purchases trust in foreign products decreases with the increase of the distance. Are you interested in testing our corporate solutions? Time for some facts and figures on marketplaces that dominate the European ecommerce landscape. When you are ready to launch to the other side of the pond we got you covered. I’m about to build my shop with you and i have to RETYPE all size charts in Metrics and import them into each of your products description…very friendly (Not). In Germany, e-commerce sales will grow 11% to reach US$65bn in 2017, while sales in France will rise by 9% to US$42bn. India’s retail sales grew 11.8%, which fell short of previous expectations. In Europe, the ecommerce market revenue is worth $363 million, with an expected annual growth of 7.3%. The UK has one of the most robust internet infrastructures with a 95% penetration rate. The UK is one the biggest eCommerce markets with a promising growth rate of 17% every year. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Impact of coronavirus (COVID-19) on e-commerce in Italy 2020, Share of mobile shoppers in Western Europe 2018, Device distribution for B2C e-commerce in Italy 2014-2018, Market size of B2C e-commerce in Italy 2016-2020. European ecommerce grows 13 percent. There are around 50 countries in Europe, which equals a big and diverse ecommerce buyer base. That makes the UK a great market to tap into, especially when the majority of consumers speak English, so there is no language barrier. Please authenticate by going to "My account" → "Administration". Check out canvas selling guide to get started. Italians usually buy between 0-4 products, increase order average value by adding upsells & cross-sells. E-commerce picked up over the 2009-2019 period among all age groups, with individuals aged 16-24 showing the biggest increase (28 percentage points). Please do not hesitate to contact me. Save my name, email, and website in this browser for the next time I comment. Denmark has the highest percentage of consumers who bought clothes and shoes online from abroad in all Nordic countries. Learn more about how Statista can support your business. Only 8.4% of adults have never used the internet in 2018. Japan and Germany follow as the numbers 4 and 5 and a lot of European countries follow. Germans tend to avoid any kind of debt, cash continues to be preferred payment method. Popular eCommerce categories include fashion, sporting goods, travel, and household items. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: For now, let’s dive on in and take a look at the top European ecommerce players. 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