Edited by Eric Arnould , Edited by Craig J. Thompson. Outlining the key themes, concepts and theoretical areas in the field, this book … Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Interested marketing practitioners and scholars – also from consumer research and marketing outside CCT, consumer sociologists/anthropologists,… Indeed, everybody grabbling to understand consumer culture… you can all start here! Abstract. A book that readers will be eager to turn to again and again. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Interested marketing practitioners and scholars – also from consumer research and marketing outside CCT, consumer sociologists/anthropologists,… Indeed, everybody grabbling to understand consumer culture… you can all start here! (Ed.) utilized in the consumer behaviour research, the Consumer Culture Theory CCT established by Arnould and Thompson since 2005 is presented as a new revolution i n the studies focusing on the consumer behaviour and the consumption field. In this chapter, we aim to describe some of the disciplinary fault lines—to use Alexander and Phillips’s (2001) metaphoric framing of disciplinary tensions—that have shaped the intellectual contours of CCT, profile the primary theoretical motifs that Consumer Culture Theory by Eric J. Arnould Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. Used to describe the “sociocultural, experiential, symbolic, and ideological aspects of consumption” (Arnould & Thompson, 2005, p. 868), consumer culture theory acknowledges the core theoretical assumptions within this plethora of research. We propose that CCT has 11), Emerald Group Publishing Limited, Bingley, pp. (2005). A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. Eric J. Arnould, Aalto University Business School, Helsinki Craig J. Thompson, University of Wisconsin–Madison This textbook systematically explores the rich mosaic of consumer culture and the ways it affects personal identity, … June 2018 | 368 pages | SAGE Publications Ltd, Chapter 1: Consumers Volitional Identity Projects, Chapter 2: Family & Collective Identity Projects, Chapter 3: Critical Reflections on Consumer Identity, Chapter 4: Consumption Tribes and Collective Performance, Chapter 5: Consumer Produced, Emergent & Hybrid Markets, Chapter 6: Glocalization of Marketplace Cultures, Part 3: The Socio-Historic Patterning of Consumption, Luca Visconti, Shona Bettany, Pauline MacLaran, Robert L. Harrison III, Kevin D. Thomas, Samantha N. N. Cross, Part 4: The Ideological Shaping of Consumption Practices and Consumers' Co-creative Appropriations, Chapter 11: Neoliberalism and Consumption, Chapter 12: Social Distinction and Practices of Taste, Chapter 13: Consumer Resistance & Subaltern Consumption, Jayne and Hans Hufschmid Chair of Strategic Public Relations at USC Annenberg, Professor of Marketing, University of Southern Denmark, Professor of Marketing and Tanenbaum Chair of Entrepreneurship, Schulich School of Business, York University, Professor of Marketing, University of Birmingham, Professor of Advertising and PR, Stockholm Business School, Stockholm University, Jr. Herrick Chair of Marketing, University of Notre Dame, Bilkent University, Turkey and SKEMA, France, McClelland Professor of Marketing, and Professor of Sociology, University of Arizona, Due to the current restrictions in place, our inspection copy policy has changed. A book that readers will be eager to turn to again and again. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. A book that readers will be eager to turn to again and again. A sociologically informed view of the theoretics of consumer culture, this engaging collection of essays by a distinguished group of international scholars orients readers to the interplay of ideology and materiality in the contemporary world. Consumer culture is viewed as "social arrangement in which the relations between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets" and consumers as part of an interconnected system of commercially produced products and images which they use to construct their identity and orient their … In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). Consumer Culture Theory (CCT) looks at consumers, brands, and markets from a social and cultural vantage point. The different chapters represent a wide variety of theoretical traditions, methodological orientations, and empirical settings and manages to give room for necessary stylistic idiosyncrasies, without ever compromising the consistency of the book as a whole. This user-friendly textbook is most informative for students of consumer research who want to find out what Consumer Culture Theory (CCT) is and how CCT’s sociocultural perspective complements conventional consumer psychology. I think it will be essential reading for graduate student seeking entrée to studying consumer culture, and useful for seasoned scholars seeking to extend some of the key conversations in our field. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. This collection is a well-curated set of contributions on some of the key topics we need to know about to understand consumer culture. We'll e-mail you with an estimated delivery date as soon as we have more information. Each chapter tackles a complex theoretical issue in CCT and brings it to life with verve. It shifts from consumption as passive acquisition of symbols for sale toward it being an active process of cultural meaning production. Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Consumer Culture Theory is one of the most exciting areas of interdisciplinary inquiry today. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). Explaining the fundamentals of consumer culture theory in a sophisticated and rigorous, yet accessible, tone and format, this volume speaks to a new generation of CCT scholars—educating, engaging, and informing them like no other book in the field. Whilst you can still place an order during this time, you order will be held for despatch until after this period. Consumer culture theory (CCT) refers to a heteroglossic assemblage of theoretical perspectives and methodological orientations that seeks to illuminate the dynamic, interactive relationships among consumer actions, marketplace systems, cultural meanings, and broader sociostructural forces, such as socialization in class and gender practices and ideologies. It elaborates on the roots of GCC and LCC in consumer culture theory, cultural globalization theory, and acculturation theory. Due to the current restrictions in place, our inspection copy policy has changed. The volume delivers a range of challenging theories in an accessible and exciting manner without in any way diluting the power of the … I can′t wait to bring this into my classroom! I think it will be essential reading for graduate student seeking entrée to studying consumer culture, and useful for seasoned scholars seeking to extend some of the key conversations in our field. Consumer Culture Theory. It is a collection of lively and engaging works that illuminate the kind of innovative and challenging research, as well as the diverse positions and contexts that have helped shape this dynamic discipline. Right from the opening pages it is clear that this is no run-of-the-mill textbook. Service will resume on the 1st December. Each chapter tackles a complex theoretical issue in CCT and brings it to life with verve. Unable to add item to List. A sociologically informed view of the theoretics of consumer culture, this engaging collection of essays by a distinguished group of international scholars orients readers to the interplay of ideology and materiality in the contemporary world. Thus, generalization across populations and countries is difficult. Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society), Edited by the luminary co-founders of the CCT movement, this book is more than mere reference work, it′s a rallying cry! (ISBN: 9781526420725) from Amazon's Book Store. In this well-curated volume, editors Arnould and Thompson bring coherence to the eclectic CCT field and make it approachable for a broad audience. Each chapter tackles a complex theoretical issue in CCT and brings it to life with verve. Consumer Culture Theory Arnould and Thompson (2005) have used the term Consumer Culture Theory to refer to “a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings.” (p. 868). Your account will only be charged when we ship the item. I can't wait to bring this into my classroom! Consumer Culture Theory: Development, Critique, Application and Prospects is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance. This background information sets the context for an in-depth discussion of how international marketers have operationalized consumer attitudes toward GCC and LCC, and their individual-level and national- The volume delivers a range of challenging theories in an accessible and exciting manner without in any way diluting the power of the ideas. The CCT designation has also … In this well-curated volume, editors Arnould and Thompson bring coherence to the eclectic CCT field and make it approachable for a broad audience. There's a problem loading this menu right now. He has been on faculty at four European universities and several in the US. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Consumer culture, according to the definitional article by Arnould and Thompson , “denotes a social arrangement in which the relations between lived culture and social resources, and between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets” (p. 869). Your recently viewed items and featured recommendations, Select the department you want to search in. Consumer culture theory is descriptively rich, but insights are mostly based on qualitative, ethnographic data (Arnould and Thompson 2018). The main purpose of the CCT is to take into account It presents a continual reminder that consumption is a historically shaped mode of sociocultural practice that emerg… You're listening to a sample of the Audible audio edition. Our payment security system encrypts your information during transmission. It is a collection of lively and engaging works that illuminate the kind of innovative and challenging research, as well as the diverse positions and contexts that have helped shape this dynamic discipline. This collection is a well-curated set of contributions on some of the key topics we need to know about to understand consumer culture. Our aim is to provide a viable disciplinary brand for this research The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The chapters, which provide simple yet lucid synopses of recent research and make theory accessible with cases are most welcome. Research Methods, Statistics & Evaluation, Legends in Consumer Behavior: Russell W. Belk, Legends in Consumer Behavior: Morris B. Holbrook, Legends in Consumer Behavior: James R. Bettman. Hello, would you like to continue browsing the SAGE website? This collection of essays by highly reputable CCT scholars provides an exciting textbook for understanding consumption as primarily a social and cultural activity, rather than as a psychological process. It also analyzes reviews to verify trustworthiness. (Arnould, E. J.; Thompson, C. J. Early ethnographic research in West Africa inspired his approach to contemporary market mediated society. Current interests include collective consumer creativity, human branding, sustainable business practice, visual representations, and digital mobility. ‘Consumer Culture Theory (CCT) made easy – a solid overview of the most important sources and insights forming the research community of Consumer Culture theorists. And free delivery on eligible orders and countries is difficult but insights are based! Is a well-curated set of contributions on some of the key topics we need know... 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